I was part of a dynamic team that reimagined Office Depot's brand identity, spearheading a comprehensive Look and Feel redesign that brought the brand to life across multiple touchpoints. The 2019 catalog redesign was a key component of this initiative, showcasing product variety and seamless ordering experiences via catalog and and recently launched mobile app. This cohesive visual narrative extended beyond print, unfolding in engaging videos, commercials, packaging, in-store experiences, and dynamic in-store videos. The campaign successfully merged print and digital channels, driving sales and delivering strong ROI while amplifying the Office Depot brand story.